Market Analytics Tools

You can point to the line Henry Ford probably never said (“If I would’ve asked people what they wanted, they would have asked for faster horses”) or to the phenomenal success achieved by Apple, if you will, but both Ford and Jobs took things paying customers already wanted (transportation and communication) and gave them easier, quicker, more exciting ways to reach their goals. Smart marketers do the same, and really smart marketers do the same thing better by staying abreast of the never-ending stream of tools that make modern market research possible. We won’t mess with the fundamentals of marketing here—they’ve been serving businesses well for many, many years—but we will recommend 14 kick-butt tools that can make a savvy marketer’s job more effective. Yes, these tools will evolve and others will challenge or replace them, but the critical bases they cover will remain unchanged. You can count on it.